The future of fashion is not just creative elements or color patterns and schemes you will expect to encounter on runways. It is also about incorporating technology into textiles. The new buzzword is smart textiles. These are developed everywhere and have very promising uses.
From textiles with the capability to harvest energy from drops of rain to threads equipped with motion sensors whose color will change with the wind, those advancements will give brands more freedom to create a one of its kind product experience for the end-user.
Smart textiles are called so because these items can sense environmental conditions and react to them. These textiles have unimagined applications, with which these are poised to change the way markets function in the future. Given the number of innovative companies starting the business everywhere, it is safe to say smart textiles will be among the backbones of fashion.
Owing to these smart products, the world of wearable devices has vast potential. Wearables can already be used to monitor one’s health or answer questions they have. This is only the beginning; there is more to come in the smart fashion world.
Wearable technology is beyond just fashion. These items use the latest in IoT and fast cellular networks to be always connected. These gather data concerning all sorts of things associated with the environment and the user, and that data is passed onto data analytics technologies that can achieve the desired outcomes. Users, brands, and everyone in the ecosystem will benefit from those insights.
Conscious consumers have made sure that sustainability will be at the center of smart fashion at all times. Fashion brands understand that producing a cotton T-shirt is not something that requires 800 gallons of water. This is why the popularity of fabrics such as jute, bamboo and hemp is increasing in the fashion segment.
Now that sustainability is a focal point of all sectors, businesses are focusing a lot on ways to make their processes better, to be much more eco-friendly. An increasing number of brands are starting to realize that simple changes are to be made with no need to sacrifice quality and price.
Beyond the Consumer
Smart fashion looks to offer fashionable and smart applications for the end-user, but it offers perks beyond just enhanced customer experience. Smart fashion can help the industry to bring about a meaningful difference at a time when it is one of the world’s biggest polluters. The fashion industry is on the verge of seeing a seismic shift. As fashion brands of every size aim to do their bit in the smart fashion movement, innovative business people can use such fashion to be a step ahead of the competition.